On page optimization and Off page optimization

There are two methods you can use to direct traffic to you site or blog. These methods work in combination with each other to get high ranking in search engine. These methods are described below:

On Page SEO

On page SEO refers to use SEO tactics on your website or page to get high ranking placement in search engine result page (SERP). On Page SEO is done by the webmaster or site owners. You can use the following tactics for on page SEO:

• Optimize titles
• Optimize descriptions
• Optimize images (image size, proper image names, use of ALT tag)
• Optimize pages for Fast loading
• Text Formatting (use of h1,h2,bold etc)
• Well-Structured URL
• Easy to use navigation
• Use sitemaps
• Not found 404 Error page (PAGE NOT FOUND!)
• Optimized internal links (link one article to others)
• High quality and updated content (most important SEO factor)
• External links (no broken links or links to sites having bad or negative rating)

Off Page SEO

Off page SEO refers to put back links of your site on other websites. Off page SEO is most important after Quality Content in SEO because it gives back links to your site. Off page SEO requires more time and efforts because you have to spend your precious time to spread your links across the internet. People who read these links and find it authentic then there is greater chances that they will bookmark your site and place a link of your site on their own web as a reference. It will help Spiders to find your site more easily because your site is being indexed from other locations. It will make a sense that people trust your site. It has direct impact on organic traffic and there are more chances that they will visit your site. You can use the following tactics for off page SEO

• Publish your contents over social media for quick shares.
• Publish high quality content for link building
• Deliver such content which encourage people to sahre your contents
• Publish authentic contents, so people will trust you as use you as a reference
• Use such gadget that makes people easier to comment or share your valuable contents.