There are tons of thousands of pages on the internet today. Every webpage has a specific category. SEO experts have naked eye on SERP. In now days when everyone is looking for SEO, you should know about SERP. SERP stands for Search Engine Results Page. They are the pages served to users by search engine when the user searches for something using a search engine, like Google. The user enters their search query upon which the search engine presents them with a search engine result page. This search query also known as search term or Keyword. Each result displayed on the SERP normally includes a title, a link that points to the actual page on the Web and a short description showing where the keywords have matched content within the page for organic results.
For sponsored results, the advertiser chooses what to display.
It is necessary to clear in the start that every search engine result page is unique, even in such conditions when search queries are performed on the same search engine using the same keywords or search queries. This is because virtually all search engines customize the experience for their users by presenting results based on a wide range of factors beyond their search terms, such as the user’s physical location, browsing history (Cookies), and social settings. Two search engine result pages may appear identical, and contain many of the same results, but will often feature subtle differences. The appearance of search engine results pages is constantly in flux due to experiments conducted by Google, Bing, and other search engine providers to offer their users a more intuitive, responsive experience. This combined with emerging and rapidly developing technologies in the search space mean that the search engine result pages of today differ greatly in appearance from their older predecessors.
SERPs typically contain two types of content, organic results and paid results. Here it is time to know about Organic Results Vs. Paid Results. This article will better explain about Natural and Paid search results, their benefits and drawbacks.
Example of Normal Search Engine Result Page
Example of Sponsored Search Engine Result Page
It is necessary to clear in the start that every search engine result page is unique, even in such conditions when search queries are performed on the same search engine using the same keywords or search queries. This is because virtually all search engines customize the experience for their users by presenting results based on a wide range of factors beyond their search terms, such as the user’s physical location, browsing history (Cookies), and social settings. Two search engine result pages may appear identical, and contain many of the same results, but will often feature subtle differences. The appearance of search engine results pages is constantly in flux due to experiments conducted by Google, Bing, and other search engine providers to offer their users a more intuitive, responsive experience. This combined with emerging and rapidly developing technologies in the search space mean that the search engine result pages of today differ greatly in appearance from their older predecessors.
SERPs typically contain two types of content, organic results and paid results. Here it is time to know about Organic Results Vs. Paid Results. This article will better explain about Natural and Paid search results, their benefits and drawbacks.
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