What is SEO?

SEO is used instead for Search Engine Optimization. It is a step by step and well-structured procedure adopted to get high ranking placement in search engine results. Most users click the first search result link because they think that it is the best answer for their search query. But if you are familiar with SEO Spam you can say that the first search in SERP is not always be the obvious. It is common thing for Internet users to not click the bottom of SERP or next page of SERP, so where a site ranks in a search is essential for directing more traffic toward the site. The higher a website naturally ranks in organic results of a search, the greater the chance that that site will be visited by a user.

Why does my website need SEO?
The majority of web traffic is driven by the major commercial search engines, Google, Bing, and Yahoo!. Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users. This is true whether your site provides content, services, products, information, or just about anything else.Search engines are unique in that they provide targeted traffic—people looking for what you offer. Search engines are the roadways that make this happen. If search engines cannot find your site, or add your content to their databases, you miss out on incredible opportunities to drive traffic to your site.

Search queries—the words that users type into the search box—carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization's success. Targeted traffic to a website can provide publicity, revenue, and exposure like no other channel of marketing. Investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.  SEO is typically a set of "white hat" best practices that webmasters and Web content producers follow to help them achieve a better ranking in search engine results.

There are two types of SEO.

• White Hat SEO
• Black Hat SEO

A successful search engine optimization campaign will have, as part of the improvements, carefully select, relevant, keywords which the on-page optimization will be designed to make prominent for search engine algorithms. Search engine optimization is broken down into two basic areas: on-page, and off-page optimization.

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About Mozi

I'm a web developer, programmer, blogger and SEO expert from Pakistan, with over 5 years experience in the industry. When I'm not writing about marketing and SEO you'll find me coding things. Follow me on twitter, connect with me on google+ and add us on facebook to keep up with all the latest trends in SEO and online marketing.

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